Small Pittsburgh Coffee Shop Blog

13 April 2006 at 10:48 pm | In Blog, Blogging, Small Business |

Never one to ride the wave of a fresh meme (!) I’ve just been catching up on a bit of blogging controversy between Microsoft uber-blogger, Robert Scoble, and the CTO of Amazon, Werner Vogels. Anil Dash at blogging software company Six-Apart gives the low down on the show down.

The nub of that particular debate concerns what hard-nosed business reasons could/should motivate a business to start blogging. In responding, Scoble draws attention to the benefits of blogging to a small coffee shop in Pittsburgh as one example.

Scoble says of the Aldo Coffee Co:

When I visited that shop myself the owner raved about what blogging had done for his business. It turned his little coffee shop into one with an international presence. Thanks to search engines like A9, Google, Yahoo, and MSN. Oh, and he said he never got written up in the press before blogging, but now that’s a regular happening.

Interesting. The Aldo Coffee shop website is built entirely around a cheap piece of blogging software, Typepad. No expensive web design required. The blog itself displays all the passion, knowledge, insight and conversational style that characterises most of my favourite blogs.

So you want to create a bit of profile beyond your local town and have it come reverberating back across the internet into the consciousness of your local media? Blogs can make strange things happen, once people start talking.