Small Business Quote Of The Day

14 July 2006 at 7:08 am | In Blog, General, Small Business | No Comments

Persistence for any business is vital. I’ve always believed that, in small business PR, persistence and being able to adapt and review what’s working and what’s not is what ultimately turns a campaign into a success. It’s about mental agility, spotting and converting opportunities.

But this applies not just to PR, but to any area of business in my experience. Plans are great, but in executing those plans you need to be flexible and fast on your feet.

The power of persistence seems to be wrapped up in a beautiful Chinese quote I spotted today courtesy of the Work For You blog.

“The temptation to quit will be greatest just before you are about to succeed.”

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