Media Training

Any business depends on the right people using their own talents and skills in the right way to achieve success.  Not everyone, however, has a natural talent for dealing with the media or taking on the role of company spokesperson.

At Origin PR we reckon we can spot the naturally talented communicators. With some focused media training we also believe we can help these people become tremendous additional assets to the organisations they work for.

We provide half-day and full-day media training sessions which will equip you to deal with both print and broadcast journalists.  Training sessions can be on a one-to-one basis or involve small groups and the participation of real journalists.

For more details contact us by phone or email.

Copywriting

We write clearly, concisely and in a style that suits a particular publication or target audience.

If you need copy for an ad, direct marketing material, a newsletter or your website, Origin PR can help.  Equally, if you need an article written and placed or a speech drafted, please contact us for more details.

Virtual Press Office

Your business may not have the resource to run its own media relations department or the role may be picked up part time by your marketing team. Sometimes this works, at others you may need additional, experienced support.

Origin PR provides a virtual press office service on an ad hoc or longer term basis that provides a cost effective way of managing reactive media relations professionally.

This means we will act as the first point of contact with the media on behalf of your business. We will agree key messages with you in advance, deliver these to journalists, handle their enquiries and liaise with you to help manage fast moving developments or shifts in media focus.

We will help your business make the most of good news and aim to ensure bad news becomes no news or is turned into a positive opportunity.

Crisis Management

If the proverbial hits the fan and your business faces a crisis, self-inflicted or otherwise, the media becomes a vital component in handling the situation successfully.

The media can be at it’s most voracious and aggressive, if they scent blood. Clear, timely, confident and open information to journalists can therefore help prevent a difficult situation from becoming impossible.

Origin PR has handled media relations during major crises and difficult business announcements. Real world experience allows us to devise crisis management manuals on behalf of clients, lead media relations during a crisis, or provide back-up support and advice.

We also offer a unique crisis insurance package that gives you access to our expertise at any time for a nominal monthly payment. Please contact us if you’d like further details.

Communications Strategy

It takes time tocommunicate your business consistently to your customers, staff and other key audiences through the media. Frequency of editorial coverage is important, but so is making the most of all the opportunities available to you to reach an audience.

Origin PR can help you identify these opportunities and build a longer-term strategy that meets your business objectives and complements your marketing and other promotional activity.

This strategy can be designed for you to implement or for us to take forward depending on your needs.

Corporate Communications

Engaging with your investors, shareholders, staff and city journalists is vital. This requires a holistic approach in which good or bad news about your business - whether results, redundancies or rapid expansion - is communicated consistently. The smallest gap, prevarication or confusion can create serious reputational difficulties.

Alex Bellinger at Origin PR has years of experience working in the Corporate Communications departments of some of the UK’s biggest blue chip companies.

Origin PR is therefore ideally placed to provide advice or practical support on any aspect of corporate communications whether you would like us to develop Q&As, media plans, internal communications or a long-term strategy to secure your corporate reputation.

Online & Social Media

Engaging your clients, staff, customers or shareholders and communicating to them directly is increasingly important. Online social media tools like blogs, podcasts, forums and videocasts provide huge opportunities to start a conversation with anyone that matters to your business. The online world also presents a threat to businesses that do not understand these communities or fail to monitor what’s being said about them and respond appropriately.

Alex Bellinger has a deep understanding of the online world and the new social media tools and communities that have sprung up over recent years. He is the producer and host of the pioneering podcast SmallBizPod. He also specialises in advising businesses, charities and associations on the development and production of podcasts, blogs and video podcasts as part of their internal and external communications strategies.

In September 2005 Alex co-organised the world’s first podcasting conference in London and has become a regular commentator on the business and marketing potential of podcasts. He is also one of the founding editors of Podcast User Magazine.

Media Relations

Successful media relations is all about building positive relationships, establishing trust, and presenting an interesting story, knowledgeably, at the right time. This is exactly what Origin PR excels at. It is what gets us media coverage on behalf of our clients.

We can help you whether you have a one-off product launch, need an intensive PR campaign, or would like us to develop a sustainable media relations strategy. With an extensive network of media contacts, Origin PR can open doors for you with the right media, quickly and effectively.

Contact

If you’re looking to raise the profile of your business, launch a new product, or develop an ongoing communications strategy, we would be very happy to meet on a confidential, no obligation basis.

We will then deliver an outline proposal, including a budget to help you decide whether you’d like to take things forward.

About

Origin PR specialises in public relations for small and medium-sized businesses and the larger organisations that provide them with products, services or support.  Three words sum up our ethos: clarity, creativity and commitment.

All clients deal personally with Alex Bellinger, one of the UK’s most experienced practitioners in the field of SME, financial services, and business-to-business public relations. He is supported by a network of trusted colleagues, professionals and contacts.

Alex has over 10 years experience launching PR campaigns that have been covered extensively by national, regional, consumer, trade and technical media. He has headed up small business PR for some of the the UK’s largest financial institutions including RBS, HSBC and Alliance & Leicester and has also worked in lobbying, marketing and PR roles in the food industry.

Home

Origin PR is a public relations consultancy for small and medium-sized businesses and the larger organisations that provide them with products, services or support. Origin PR helps you, your business or your organisation get noticed.

Word of mouth is a powerful tool and reputation is one of a company’s most valuable assets. Both help win new customers and retain existing ones.

Origin PR will spread the word online and offline to build and defend the reputation of your company, products, services and people, helping you generate new and repeat business.