Equally small business podcasts seem few and far between with the really rather wonderful Wiggly Wigglers, a Herefordshire based organic gardening products company, leading the way with style.  And I see that Heather at Wiggly Wigglers is now blogging too.

What’s all this leading to?  Well, this blog will be very much about small business, social media (like blogging and podcasting) and public relations.  Sometimes it will be about where these three meet, sometimes it will be practical, sometimes it will be tangential.

Small businesses above all know the value of word of mouth and referrals.  It’s how they live and breathe.  The rapidly becoming over-used Cluetrain aphorism, ‘markets are conversations’, was very much directed at corporations, but has a small business ethos at its heart.  If big business will only maintain success by becoming more like the small, then small is already the new big as Seth Godin has pointed out.

My hope is that by pointing to interesting examples and ideas, and adding a few of my own thoughts and a little analysis, I might just help inspire one or two more UK small businesses to start experimenting with some of the new communications tools that are changing the way we all interact online.